10 great strategies to attract customers and create success for new construction contractors

1. Create a unique selling point for your business:

• Identify your target customer group: What type of work do you want to do? Residential? Commercial? Factory? Focusing on a specific customer segment will help you create a targeted marketing strategy.
• Offering unique services: What makes you different? What is your warranty period? What kind of after-sales service do you provide? Offering unique services will attract customers.
• Build a brand for your business: Design a logo, create a company name and slogan, and create a brand identity. This will help create a positive image and make your business memorable.

2. Focus on online marketing:

• Create a website: Your website is your online storefront, displaying your company information, portfolio, services and contact information. Customers can search, compare and decide on your services.
• Use social media: Share your work, articles, reviews and promotions on Facebook, Line, Instagram and TikTok Create engagement and attract customers
• Advertise online: use Google Ads and Facebook Ads To target specific audiences, set a budget and create engaging messages and images to increase your chances of reaching customers.

3. Participate in the auction:

• Find opportunities to bid on projects: Search government, private, and contractor websites and select a project that matches your type, size, budget, and experience.
• Prepare your documents: Prepare your business license, trade registration, employment certificate, and bid to increase your chances of winning the bid.

4. Build a network:

• Join the Contractors Association: Exchange experiences, knowledge, information and business opportunities. Get to know other contractors.
• Attend the event: Attend seminars, trade shows and project launches to meet customers and partners and create business opportunities.
• Meet architects, engineers, and real estate agents: Build relationships, get referrals, and create business opportunities.

5. Distribute flyers and brochures:

This method may seem a bit outdated, but it's better than nothing, and it's still effective. I'm giving it away to those who visit the project.

• Designed to be beautiful, luxurious and attractive: Make sure the information is complete, clear, and interesting.
• Attend the Exhibition Various items are distributed to those interested in owning a home who come to events such as Baan Lae Suan Fair, etc. and are distributed to those who come to visit the project.

6. Advertise in local media:

• Local online media: Use billboards, radio, and local online media, such as local Facebook groups. If you're not allowed to advertise, you may need to inbox the admin to find out if you can offer or find a suitable alternative in exchange for advertising in the group. Choose the media that best reaches your target audience.

“Make your ads clear, concise, and memorable. Focus on the key content that highlights your project.”

7. Set a competitive selling price:

• Research the market, competitors, construction costs and construction materials to set a fair price for your home.
• Set prices that are consistent with the quality of the work. Do not set prices too low to be profitable or too high.

For project customers or contractors who want special price construction materials for their projects, you can contact us through the following channels:

• Phone number: 083-024-3351
• LINE: @aycon
• Website www.aycontento.com

8. Offer after-sales service.

Offering after-sales services such as warranty, repair services, maintenance services, etc. will help impress your customers and encourage them to return to your service or recommend it to others.

9. Maintain relationships with customers.

Maintaining relationships with existing customers is crucial. We recommend that you regularly contact them, contact them, and inform them of news, promotions, etc. to impress them and encourage them to return to your service. Even if they aren't returning customers, they'll likely tell their close friends or acquaintances about your services.

10. Always develop your business.

Constant business development, such as developing skills, knowledge, expertise, using new equipment, tools, technologies, etc., will help increase your business's potential and build credibility with your customers.

Summary for new contractors

Finding new clients is crucial for any new contractor. The strategies listed above are just guidelines. It is recommended that you choose a strategy that is appropriate for your business and adapt it to your current situation, market conditions, and target audience.