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Online Marketing Techniques for Contracting Businesses: Increase Sales and Attract Customers in the Digital Age
In the digital age, online marketing has become an important tool for all types of businesses, including contracting. Contracting is a highly competitive industry with a wide range of choices for customers. To attract customers and increase sales, contracting businesses need to adapt and incorporate online marketing techniques.
This article will introduce online marketing techniques for construction businesses that will help you reach your target customers, increase brand awareness, and potentially create new business opportunities. Let's take a look! Let's Go!!
Table of Contents
1. Create an attractive and user-friendly website.
A website is like an online storefront for a business, so it should be designed to be beautiful, interesting, and easy to use. The information on the website should be complete and clear, including details about the company, services, work, photos and videos, customer reviews, and contact channels such as LINE OA, email, or contact numbers.
2. Optimize your website for search engine optimization (SEO)
SEO helps your website appear on the first page of search results when customers search for terms related to your contracting business.
Do Keyword Research: Find keywords that your target customers are searching for, for example: "Single-family home, not more than 4 million, Nonthaburi", "Condo near the Pink Line"
Include keywords in your website content: Include keywords in your project landing pages, articles, and image descriptions (Alt text). This is a very important step because it tells Google that if someone searches for the word: "Single-family home not more than 4 million" You can now display this page on Google Search.
Build Backlinks: Backlinks are links from other websites to your website. Quality backlinks can boost your website's SEO score, helping Google push your website higher in search results.
Use Google My Business: Google My Business helps your business appear on Google Maps and in search results. Honestly, this can be a double-edged sword, though.
isIt will help you look more credible and authentic and will help with Google search results, giving customers a better chance of seeing your profile. And if your project is truly good and your service is genuine, good reviews will appear on your Google Business, increasing your sales opportunities to other customers.
But on the other hand, if you make a mistake in your customer service, leaving your customers with a negative review on your Google Business could also negatively impact the trust of future customers who might be searching for information about your project. Imagine yourself as a customer about to purchase something and go to the reviews of that product or service. If you see 1-star, 2-star, and negative reviews, how would you feel?
3. Video Marketing
Video clips are a very powerful marketing tool in today's era. You may have seen them on various video platforms such as: TikTok, Facebook Reels, IG Reels, YouTube Shorts because moving clips can capture the attention of viewers better than text or images and can convey the brand's story in an interesting and memorable way. For contracting businesses, videos can be an important tool in building credibility, presenting your new projects, and attracting new customers.
Benefits of Video Marketing for Contracting Businesses
Build credibility: Videos can professionally present your company, its people, and its processes, reassuring your clients that you're knowledgeable and trustworthy.
Presenting the work: Videos are a great way to showcase your past work, giving clients an overview of your projects and the quality of work you do.
Increase engagement: Videos are more likely to be shared and engaged with than other types of content, helping to increase your brand's visibility.
Reach new customer groups: Videos can reach new audiences who may not have known about your business before.
Increase sales: Effective videos can better engage customers and encourage them to contact you for pricing or to schedule a visit to your project.
4. Content Marketing:
Content Marketing is the creation of content relevant to your business to attract your target customers. Interesting and useful content helps build credibility for your business.
Write an article: Write articles on topics related to contracting, such as tips on choosing a contractor, home design, construction materials, etc.
Create a video: Videos are a great way to showcase your work, projects and client recommendations.
Infographics: Infographics help present complex information in an easy-to-understand way.
5. Social Media Marketing:
Social media is a great way to connect with your target audience, build engagement, and promote your brand.
6. Email Marketing:
Email Marketing is a direct way to communicate with customers. Many people think that this method may be a bit old-fashioned, but believe it or not, many Thai marketing circles have already agreed that it is still effective. Don't ignore it yet. The method is as follows:
Create a recipient list: Collect emails from customers and interested parties, whether it's a form to fill out on a website or an automatic message asking for customer information on LINE OA when a new customer is added.
Send Newsletter: Send monthly or weekly newsletters with news, promotions, and short articles, then link to the full article on your website. This helps increase website traffic and gives your website a higher rating. Google likes this and will help boost your rankings.
Send special offers: Send special offers and discounts to your customers.
7. Paid Advertising:
Paid Advertising, or the advertising we are familiar with, helps you reach your target customers quickly.
Google Ads: Create ads on Google Search and Google Display Network
Facebook Ads: Create ads on Facebook and Instagram
LINE Ads: Create an ad on LINE
8. Analyze the results
Analyzing results is crucial for online marketing. It helps you know which strategies are successful and which ones need improvement. Website analytics tools like Google Analytics help you track the number of visitors to your website, where they're coming from, user behavior, and more.
9. Follow the trend
Online marketing trends are constantly changing, so it's important to stay current and adapt your marketing strategies accordingly.
10. Be patient.
This is the most important. Many people give up because no matter how hard they try, they are never successful. They have posted so many articles, but it is harder to rank on Google. They have uploaded so many clips, but the number of views is still low. Please be patient. What I just said is only part of it. Many people like it quick, so they do marketing like this.Item 7 As for those who save costs, keep doing it. Don't stop.
Because online marketing takes time and effort, results won't come instantly. It's important to be patient and wait, and eventually you'll see results you never even imagined. If you stop, your online presence will stop too.
Imagine you and your competitor both write one website article per week with the exact same keywords, but you do it for 3 months, your competitor does it for 1 year.Although in reality the chance of this happening is almost 0)
Who has more keywords that customers are likely to search on Google and whose website is more likely to be seen by customers? Oh! I forgot to mention that Google also likes consistent websites. They consider consistent websites to be of high quality.
Online Marketing Summary for Contracting Businesses
There are many online marketing techniques available, and contractors should choose the ones that best suit their business and target customers. It's important to create engaging content, use your website and social media, analyze results, and keep up with new trends.
Online marketing is a powerful tool that can help construction businesses reach their target customers, increase sales, and generate significant growth. Online marketing for construction businesses is something you can't avoid if you want to survive in the home construction or project business in this digital age.
(Selling time has arrived!!!)
If you want to save money and don't want to spend a lot on advertising, another way that will give you immediate savings is to order. Products With the way AY Contento Because here we sell only to project work. Only contractors or project owners can buy from us at project prices.
You can contact us through the following channels:
Phone number: 083-024-3351
LINE ID: @aycon
We hope we will have the opportunity to take care of your project!!
Interesting and good articles for contractors
- 5 strategies you need to know when starting a construction contracting business
- 4 Strategies for Controlling Costs in Construction Businesses: A Guide to Calculating and Reducing Costs
- 10 great strategies to attract customers and create success for new construction contractors
- Bidding for a big project: a nightmare or a golden opportunity? Check this 10-point list before taking the risk!
- 10 Secret Strategies for Choosing the “Right” Construction Project for You
- 5 Things You Shouldn't Ignore Before Bidding for Construction Projects
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